I love social media. I really do. But, there are certain things that make me want to scream.
Yes. There are right ways and wrong ways to use social media… good things to do and say, and bad things to do and say. Everyone seems to have their own ideas, right or wrong about how to use social media and what’s acceptable on social media. Including yours truly! And because this is my article, I get to share my personal social media grievances with you all.
Here are 15 of my pet peeves about things NOT to do on Social Media!
1) Use auto-DMs to welcome new followers on Twitter. Sorry, but this is impersonal and inauthentic. Especially if that auto-DM includes a link to your sales page or web page or anything else sales-y… NOT cool and it will likely get you unfollowed. Get to know me first before you try selling to me. Same reason why you shouldn’t expect a kiss on a first date, let alone at a first meeting! (Call me old-fashioned but I am not alone on this one.)
2) Have your Instagram account set to private if it’s for business. If you are someone I know with a personal account and choose to keep your posts private because your account is about your kids or your personal life, fine. But if someone with a private business account follows me on Instagram, I don’t follow back. In fact, chances are I’ll block the user. If you’re not willing to share your posts with others, how in the world will they know if they want to follow you? What do you have to hide? Think about it. If you wanted people to come into your store, would you put a big “CLOSED” sign in front of the door? Same thing.
3) Randomly tag people in a post on Facebook or Instagram. If the post is about someone, or to someone, or something you specifically want someone to see because you know it’s of interest to them, great. But don’t just tag people to get more reach (see #s 11 and 12) because that is icky
4) Hijack someone else’s Facebook post and make it all about you. Keep to the topic. If someone posts about a specific topic or an issue they are having with something, don’t try and one-up them by changing the topic to your own personal issues and woes. If they ask your opinion or invite you to share, great; if not, show a little respect and keep to the topic at hand.
5) Post links to your website or sales page or any other salesy information on someone else’s Facebook Business page. Never, ever post a link to your products or services on someone else’s business page unless you’ve been asked to. It’s their page, not yours!
6) Comment on a LinkedIn Pulse article or blog post written by someone else, telling people you provide the services they are talking about and adding a link to your website. Nothing is more irritating than having someone comment on a post you’ve written about social media – only to say they provide social media services so please check out their website. It’s spammy and rude, plain and simple.
7) Be rude, argumentative or snarky in your social media comments just because you have a different point of view or opinion. The “because I can” attitude some people have about Facebook drives me up a wall. Just because you can, doesn’t mean you should. Sometimes I wonder what Emily Post would have to say about all of this.
8) Add people to Facebook groups without their permission! Oh baby… this one seems to hit the last nerve for so many. If you have a private or closed group that is one of the benefits of a coaching program, an event or a group where people have already given permission and know they are going to be added to a group, that’s OK. But starting a Facebook group and randomly adding people because you “think” they will be interested in what you have to say is a big no-no, and usually doesn’t end well.