Over the course of the last century, we’ve seen the changes that have taken place in the movie theater industry. While some of these changes have been very subtle, some have absolutely revolutionized we watch movies, and at 123movie the top of this list is the movie grill.
The movie grill seems to have sprung up out of nowhere about two decades ago. It seemed like a dream scenario where moviegoers would be greeted with nicer theater surroundings, as well as better food options, and in some cases, a nice, frosty adult beverage to go with their meal & movie. It was a shock to the system, and while many traditional movie lovers scoffed, others understood change was on the horizon, and they were all in.
Change in the movie industry is often not quick to take place. There is an inherent glitz and glamour to the industry as a whole, making movie theaters, by proxy, as glitzy & glamorous as the films they showed. However, after some time, moviegoers started seeing the cracks, literally & figuratively, which meant less customers paying what seemed like higher prices for a lackluster experience. Something had to change.
Movie grills were a direct response to the changing tide in low movie theater patronage. The moviegoer was not just a person enjoying a flick – they were a customer, a consumer, and their opinion mattered. As such, better seating started becoming the norm, the food & drink options were a little more upscale & adult, and even the movie you could watch looked & sounded better.
But is the movie grill important for loving movies as a whole? Without a doubt, the rise of the movie grill has been crucial to getting customers back into theater seats. It was a way for the industry to say, “Hey! We got it! You wanted something better, and here it is!” Since you don’t really have to spend too much time thinking about what’s wrong with the everything around you, it is much easier to get lost in the movie you’re watching.
The right movie grill can transform the movie-watching experience in such a way where it seems to morph into a place that caters to you and your loved ones. Considering some theaters actually allow for private event rentals, including specific menu requests, you can really have it your way! The right movie grill understands the communal aspect of watching a movie with others, and they create themed events that revolve around a particular cult movie or a decade because they want the fun back at the movies.
In the end, the right movie grill allows for the suspension of disbelief to take full-effect of you & the others watching a movie. You’re no longer just a bunch of people in a dark room watching a big screen with loud music & dialogue coming through the speakers. That’s what watching a movie, and enjoying the heck out of it, is all about.