The wide open top of a marketing sales funnel is where we gather leads for our offer and here, after identifying our target market, we usually gather leads. How to gather leads in our target market varies. A useful way of getting the attention of our prospects in order to encourage them to enter our funnel is to offer them some form of value in the form of education or a free gift of some sort.
People like to do business with people they like and respect as experts in their field so it is up to us to build a relationship and trust with our prospect before attempting to pitch them on our offer. clickfunnels $19 discount When we deliver massive value and show a genuine interest at the entry point to our sales funnel people will start to feel that they know us. The more value we are prepared to offer when it seems there is nothing to gain, the more chance we have of having the opportunity to get in front of that person in the future.
The fact that we have delivered value all along means that when our client is choosing between us and our competitors even if our price is higher, they are sure to get massive value from us whereas they are not sure what they will get from our competitor. The sales funnel can go on into infinity of course depending on where we want to take it. It is important for us to understand this in our business model so when we acquire a client we can develop the potential of that client in this way. Every client has the potential to be a client for our top end product or service if we operate with this model.
Once the relationship is established we are in a position to offer one of our products which is of low cost, and again we offer massive value. Now gradually our prospect has become a client and has seen that we have offered massive value up to this point so when we approach them with a higher ticket product or service they will be convinced that even though the cost is higher, the product or service will have the same massive value as before in proportion to its function.